The CRM (Customer Relationship Management) module helps businesses manage interactions with current and potential customers by centralizing customer data, communication history, and sales activities. It streamlines the sales pipeline by tracking leads, opportunities, and follow-ups, ensuring timely engagement and improving conversion rates. The system also supports customer segmentation, campaign management, and performance analytics, allowing teams to deliver personalized experiences and build stronger relationships. By integrating with sales, marketing, and support functions, the CRM enhances customer satisfaction, retention, and overall business growth.